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Results for: Affiliation Hong Kong Polytechnic University Keywords Festivals -- Marketing Keywords Mid-autumn Festival Language English

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Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing

Resource Type:

Others

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