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Results for: Affiliation Hong Kong Polytechnic University Keywords Ice cream, ices, etc. -- Marketing

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Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Bring (Marketing) Ice cream ices etc. -- Marketing

Resource Type:

Others

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