Others
Hermes of Ice Cream - Zhong Xue Gao | GreatCase100
The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.
- 0:01:56
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Gu Jun Jie who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4ODY2NDM2NA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.