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Results for: Affiliation Hong Kong Polytechnic University Keywords COVID-19 (Disease) -- Economic aspect Keywords Restaurants -- Marketing Resource Type Others

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M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100

The Shanghai Millennium Seagull Hotel case demonstrates the analysis of market demand and the application of SWOT theory and successfully launched the M Chalet product, which meets customers' needs for closeness to nature, privacy, and sanitary conditions while increasing the utilization of the garden and F&B revenue.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing

Resource Type:

Others
Others

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing

Resource Type:

Others

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M Chalet -Shanghai Millennium Seagull Hotel | GreatCase100

Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

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