Wuhan Wanda Ruihua Hotel - From Our Kitchen to Yours | GreatCase100

The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.

  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Wang Fu Zhi who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzc4NzU3Ng==.html