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Results for: Affiliation Hong Kong Polytechnic University Keywords China -- Beijing Keywords Hospitality industry -- Marketing Keywords Restaurants -- Marketing

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Da Dong Roast Duck | GreatCase100

The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers.

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Marketing and Hotel, Travel and Tourism

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Restaurants -- Marketing Hospitality industry -- Marketing China -- Beijing

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Da Dong Roast Duck | GreatCase100

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