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Results for: Affiliation Hong Kong Polytechnic University Keywords Amusement parks -- Marketing Keywords Branding (Marketing) Language Chinese Language English

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Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

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Hotel, Travel and Tourism and Marketing

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Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing

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Fanta Wild Theme Park | GreatCase100

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