Case Study

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Details

Author:

Huang, Wen Jiao
Lin, Pearl

Affiliation:

Hong Kong Polytechnic University

Year:

2023

Language:

English
Chinese

Publisher:

Hong Kong Polytechnic University

Keywords

Social media
Amusement parks -- Marketing
Internet marketing
Branding (Marketing)

Remarks

- This PDF is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Huang Wen Jiao who provided information and insights for this PDF.