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Results for: Affiliation Hong Kong Polytechnic University Keywords Amusement parks -- Marketing Keywords Internet marketing Year 2023

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Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others
Others

Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100

This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others

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