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Results for: Affiliation Hong Kong Polytechnic University Keywords China -- Hong Kong Keywords Food service -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Publisher Hong Kong Polytechnic University

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“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

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Marketing and Hotel, Travel and Tourism

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Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong

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“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

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