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Results for: Affiliation Hong Kong Polytechnic University Keywords China -- West Lake Language Chinese Tags sim Branding

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More Than Just Green Tea- West Lake State Guesthouse | GreatCase100

The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing

Resource Type:

Others

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