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Creating a Taste of Hangzhou - West Lake State Guesthouse | GreatCase100

The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits

Resource Type:

Others
Others

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:

Food and Beverage, Marketing, and Hotel, Travel and Tourism

Keywords:

China -- Nanjing (Jiangsu Sheng) Restaurants -- Marketing Hospitality industry -- Marketing Food habits

Resource Type:

Others

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