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Results for: Affiliation Hong Kong Polytechnic University Keywords Hotel management Tags sim Sustainable Marketing

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“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management

Resource Type:

Others

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