“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

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  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Liu Lei who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjIyOA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.