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Results for: Collaboration Remove constraint Collaboration Affiliation Hong Kong Polytechnic University Remove constraint Affiliation: Hong Kong Polytechnic University Keywords Target marketing Remove constraint Keywords: Target marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry

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    Sheraton Grand Hangzhou Binjiang Hotel x Tesla Cross-Border Marketing | GreatCase100

    Sheraton Grand Hangzhou Binjiang Hotel x Tesla Cross-Border Marketing | GreatCase100

    Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
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    Hotel Wedding and Business Events Promotion | GreatCase100

    Hotel Wedding and Business Events Promotion | GreatCase100

    This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
    Resource Type:
    Others