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Hong Kong Polytechnic University
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The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
The Hong Kong Polytechnic University hosted a seminar series focusing on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Prof. Eric Chui and Dr. William Chan, covering the survey on public support for the Green Deck Project.
- Keywords:
- China -- Hong Kong City planning -- Environmental aspects Public opinion Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
OER4AI features a collection of public resources on AI, with categorization of different AI topics. With this OER portal, teachers can use its teaching materials, while students can access it and attempt its exercises. We aim at:
• Providing materials for students to gain hands-on experience;
• Collecting the public resources on AI;
• Giving teachers access to this website through PolyU OER Portal.
- Subjects:
- Computing
- Keywords:
- Machine learning Machine learning -- Study teaching Artificial intelligence Artificial intelligence -- Study teaching
- Resource Type:
- Others
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Cruise lines -- Marketing Disney Cruise Line
- Resource Type:
- Others
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Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others