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Hong Kong Polytechnic University
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English
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In this slide, it introduces the six frames for informed learning, suggested by Prof. Christine Bruce, would help learners brainstorm about the research topic in all-rounded, comprehensive way. The six aspects of your research topic that you should brainstorm for are: (1) Content frame, (2) Competency frame, (3) Learning to learn frame, (4) Personal relevance frame, (5) Social impact frame, and (6) Relational frame.
- Keywords:
- Learning Information literacy
- Resource Type:
- Others
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Others
In this exercise, learners are required to distinguish the information belong to "primary sources" or "secondary sources". Primary information source are anything created at the time when the incident/event happened. They were created with the intention to record the incident/event. It could be a document, manuscript, autobiography, a recording, a diary, an artifact, and so on. Secondary information source is anything (e.g., documents, records, artifacts, objects, and so on) that discuss, relates, or refers another piece of information existing elsewhere.
- Keywords:
- Information resources Research -- Methodology Information literacy
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
In this exercise, learners are required to match legal resources with the contents.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Others
In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.
- Keywords:
- Information retrieval Study skills Information literacy
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others