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  • Others 
    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

    Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Aranya | GreatCase100

    Aranya | GreatCase100

    The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Hebei Sheng Tourism -- Marketing Tourism
    Resource Type:
    Others
     
  • Video 
    Art Therapy

    Art Therapy

    An online lecture on the topic of "Art Therapy". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.

    Keywords:
    Art therapy
    Resource Type:
    Video
     
  • Video 
    At University, Learning Is Inquiry

    At University, Learning Is Inquiry

    This video is about 'what is learning?' at the university.

    Keywords:
    Study skills Learning Information literacy
    Resource Type:
    Video
     
  • Others 
    Atour Light Hotel | GreatCase100

    Atour Light Hotel | GreatCase100

    This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Video 
    BPM in Industry

    BPM in Industry

    Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Video 
    BPM in Organisations

    BPM in Organisations

    It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.

    Subjects:
    Management
    Keywords:
    Industrial management Workflow -- Management
    Resource Type:
    Video
     
  • Others 
    Banyan Tree Wellness Journey | GreatCase100

    Banyan Tree Wellness Journey | GreatCase100

    The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    Be a Fashionable Pop word User!

    Be a Fashionable Pop word User!

    Dr Angela Tse's lecture on the topic "Be a Fashionable Pop-word User! (潮爆英文你要識)" received over 800 registrations and was attended by around 500 participants.Her lively presentation plus interactions with the participants made the talk very interesting. Many participants also expressed they liked the talk very much. Can LongTimeNoSee and AddOil be used in formal occasions? Find out more interesting and practical knowledge about #PopWords from the video!

    Subjects:
    English Language
    Keywords:
    English language -- China -- Hong Kong Language culture Pop culture
    Resource Type:
    Video
     
  • Video 
    Be a life-long learner

    Be a life-long learner

    In this video, Prof. Christine Bruce explains that being able to use information to learn, being an informed learner is about being able to maximize the potential of the information environment you have. It will make it possible for you to be productive, capable, and also innovative and creative.

    Keywords:
    Study skills Learning Information literacy
    Resource Type:
    Video