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Aranya | GreatCase100

The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .

  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Li Zhi Hu who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcxODMxMg==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.