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Self-awareness
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Hong Kong Polytechnic University
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English presentational speaking is important for students during their studies and for their post-tertiary careers. The goal of the Online Project for the Improvement of University Speaking Project (OPTIMUS) is to provide Hong Kong tertiary students with an online, self-access resource for the improvement of their English speaking skills. OPTIMUS is the product of a large UGC-funded project conducted collaboratively by HKU, CityU and PolyU. OPTIMUS is centred on a database of more than 60 video exemplars of authentic best-practice speaking from expert and peer presenters. The user interface allows learners a large degree of independence to tailor usage to their preferred learning styles and needs.
- Subjects:
- English Language
- Keywords:
- English language -- Spoken English
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
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Video
This self-learning video, How to operate a vinyl cutter, is a companion learning resource for the Vinyl cutter DIY manual. Using cutting paper stickers as an example, you will learn how to operate the vinyl cutter at the PolyU Library's i-Space.
- Keywords:
- Hbooks manuals Cutting machines
- Resource Type:
- Video
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Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
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Video
PolyU's strategic plan aims to (1) instill in students the desire to learn and strengthen their ability to learn to learn, (2) enhance the student learning experience through the use of interactive pedagogies, (3) transform physical and virtual learning spaces to facilitate new teaching and learning pedagogies. In this webinar, organized by School of Nursing (SN) and in collaboration with the Educational Development Centre (EDC), Dr. Bryan Ho will share his 4-stage model of Virtual Tutorials that he used to cater to the above-mentioned PolyU aims. His data also indicated that this model is able to enhance the self-directed learning abilities. He loves the opportunity to disseminate his experience to other colleagues in PolyU.
Event Date: 26/5/2022
Facilitator(s): Dr Bryan Ho (SN), Darren Harbutt (EDC), Dr Kai Pan Mark (EDC)
- Subjects:
- Good Practices
- Keywords:
- Learning Psychology of Web-based instruction Engagement (Philosophy) Motivation in education
- Resource Type:
- Video
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