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Maofeng Mountain | GreatCase100
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- 0:01:33
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Ai Man who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzOTcwMA==.html