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    Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

    Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

    The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Video 
    Enhancing students' self-directed learning by 4-staged virtual tutorials: A new pedagogy

    Enhancing students' self-directed learning by 4-staged virtual tutorials: A new pedagogy

    PolyU's strategic plan aims to (1) instill in students the desire to learn and strengthen their ability to learn to learn, (2) enhance the student learning experience through the use of interactive pedagogies, (3) transform physical and virtual learning spaces to facilitate new teaching and learning pedagogies. In this webinar, organized by School of Nursing (SN) and in collaboration with the Educational Development Centre (EDC), Dr. Bryan Ho will share his 4-stage model of Virtual Tutorials that he used to cater to the above-mentioned PolyU aims. His data also indicated that this model is able to enhance the self-directed learning abilities. He loves the opportunity to disseminate his experience to other colleagues in PolyU.
    Event Date: 26/5/2022
    Facilitator(s): Dr Bryan Ho (SN), Darren Harbutt (EDC), Dr Kai Pan Mark (EDC)

    Subjects:
    Good Practices
    Keywords:
    Learning Psychology of Web-based instruction Engagement (Philosophy) Motivation in education
    Resource Type:
    Video