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Hong Kong Polytechnic University
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Learn about making effective student video assignments and how you can use uRewind to facilitate the submission of student video assignments, peer assessment and collaboration, and provide time stamped feedback.
Event Date: 04/01/2021
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
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Video
Learn about making effective student video assignments and how you can use uRewind to facilitate the submission of student video assignments, peer assessment and collaboration, and provide time stamped feedback.
Event Date: 26/11/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
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Video
In this video, Prof. Mark Hampton share his view on why we need to care about other historians' ideas? Why don't we just finding facts.
- Keywords:
- Communication in the humanities Humanities -- Research History -- Research
- Resource Type:
- Video
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Electronic Engineering and Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
PolyU has announced the return of F2F learning and teaching (L&T) mode in the coming semester. Are we ready to continue our journey to the ‘new normal’ of e-L&T in our pedagogical pursuit for the new generation? In this Webinar organized by APSS and in collaboration with Educational Development Centre (EDC), Professor Doug VOGEL will provide the audience with a succinct capture of his aspiration for Education 4.0, and give his feedback on the endeavors that APSS has been working on with EDC to ride the juggernaut of pedagogical challenges and advancement in the changing environments.
Event Date: 17/12/2021
Facilitator(s): Julia Chen, Rodney Chu, Darren Harbutt
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Web-based instruction Educational technology Computer-assisted instruction Teaching Blended learning Learning
- Resource Type:
- Video
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Video
In past few years, hybrid/online teaching has been used during the COVID-19 pandemic. In this workshop, a 4C model: Content, Collaboration, Community and Communication is presented for hybrid/online teaching. To support the 4C model, various teaching/learning tools and resources can be used such as: presentation slides with annotations, chatbox communication, open educational resources, multiple choice exercises, group exercises, class surveys etc. Good practice and useful experience (e.g., how to handle the aforementioned tools smoothly in a class) will be shared through the workshop.
Event Date: 7/12/2022
Facilitator(s): Chan, Henry; Zhou, Laura
- Subjects:
- Good Practices
- Keywords:
- Internet in education Educational technology College teaching Blended learning Web-based instruction
- Resource Type:
- Video
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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