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Hong Kong Polytechnic University
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MOOC
This course is about resonating with your experience and meaningfully engaging patients to make good decisions and to address the significance of interprofessional collaborations in health care. Service users’ experience and views across all points on health promotion, management and support services are crucial to developing optimal health care practice. Join Prof Elwynis a leader committed in Shared Decision Making (SDM) practice and research to promote high quality decision making. Taking into account the best scientific evidence available, he will explain to you how this collaborative process and the use of decision-aids help eliciting patients’ beliefs and integrating patient preferences and priorities to treatment options after thorough considerations of the trade-offs. Together, we are oriented to the interprofessional collaborative initiative that synergizes the strengths among health care allies toachieve optimal clinical practice and health outcomes. Renowned experts in various health care fields share their first hand experiences, eliciting profound insights and wisdoms about interprofessional collaborations. This is aspirational in learning to reflect, decipher, interpret and construct ways in enhancing effective coordination of care to meet health needs. Making sense of the SDM and IPC concepts and recognizing the available evidences and resources is crucial to enabling good team dynamics. Using a docu-drama, it takes you through a patient’s journey having a stroke due to his hidden assumptions in receiving treatment to atrial fibrillation (an abnormal heart rhythm). His attitude and struggles point to a challenging recovery process. Contemplate on how SDM and IPC could step in at different stages to improve health outcomes. Identifying gaps in the existing scientific evidence and services will help you to pursue influential strategies and design innovative programs or products to attain better outcomes. Your understanding and participation in this course will create positive impact over time in advancing the present health system to deliver the best possible outcomes to various stakeholders. We are excited to see your passion in affecting health decisions and determination in accomplishing excellent care delivery. Get connected with a global community of learners and simply enjoy gaining new ideas about making a difference in health care.
- Subjects:
- Health Sciences
- Keywords:
- Patient participation Clinical medicine -- Decision making Medical care -- Decision making
- Resource Type:
- MOOC
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Video
In this video, Prof. Mark Hampton share his view on why we need to care about other historians' ideas? Why don't we just finding facts.
- Keywords:
- Communication in the humanities Humanities -- Research History -- Research
- Resource Type:
- Video
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Video
Learn about making effective student video assignments and how you can use uRewind to facilitate the submission of student video assignments, peer assessment and collaboration, and provide time stamped feedback.
Event Date: 04/01/2021
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
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Video
Learn about making effective student video assignments and how you can use uRewind to facilitate the submission of student video assignments, peer assessment and collaboration, and provide time stamped feedback.
Event Date: 26/11/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
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Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing
- Resource Type:
- Others
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