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Hong Kong Polytechnic University
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Video
A short video on self description for the general public.
上一集,我們為大家介紹了「平行描述」的促進語言發展技巧,讓小孩一面玩耍,一面吸收家長的語言輸入。今集我們會介紹另一個技巧 - 「自行描述」,家長們可以一起試一試運用這些技巧,讓孩子邊玩邊學習!
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Others
During COVID-19 outbreak, people are staying at homes to lower the chance of infection. Having a long period lockdown, do you miss the moment you walk along a country park to enjoy a breath of fresh air? A student has developed a virtual Green Park with first-person view navigation, you can take a virtual walk and feel it by controlling the movement with a mouse and keyboard. This Park provides an auto-pilot feature, in which an i-Space cat will introduce the Park to you after selecting a self-guided tour function. Users can also fly a drone in the Park to experience a bird's eye view for the whole park.
The student uses 3D modeling software to create a virtual landscape of the Green Park and its 3D objects including plants, fountain, bench, direction board and buildings. These objects are openly accessible for download. You can import the objects into Unity software to create a unique and exquisite virtual park for your loved ones.
- Keywords:
- Human-computer interaction Virtual reality Parks
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
A self-paced online course designed to help students improve the grammar that they need to successfully complete their university studies. Combines short, informative videos with fun, interactive activities. Topics include parts of speech, using tenses, sentence structure, and grammar for presentations.
Created by the English Language Centre of The Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar -- Study teaching
- Resource Type:
- MOOC
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
This self-paced online course encourages extensive reading and helps students improve their reading and overall English skills. It has activities on different English books ranging from 59 Seconds to Animal Farm. There are also materials on the READ@PolyU 2017 book, The Perks of Being a Wallflower, the READ@PolyU 2018 book, Fifteen Dogs, and the READ@PolyU 2019 book, Persepolis. Created by the English Language Centre of the Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Reading
- Resource Type:
- MOOC
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Video
Welcome to the official YouTube channel of the English Language Centre of The Hong Kong Polytechnic University. English Language Centre Objectives: 1. To enhance students' communication skills so that they can pursue academic and professional excellence 2. To foster students' independent, life-long English language learning and whole-person development 3. To support the pursuit of English language excellence within the PolyU and in the wider Hong Kong community Find more about us here: https://elc.polyu.edu.hk/
- Course related:
- ELC6001 Presentation Skills for Research Students
- Subjects:
- English Language
- Keywords:
- Education Higher -- Computer-assisted instruction English language -- Study teaching Web-based instruction
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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