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Results for: Creator / Instructor Cao, Nicole Remove constraint Creator / Instructor: Cao, Nicole Publisher Hong Kong Polytechnic University Remove constraint Publisher: Hong Kong Polytechnic University

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    "Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

    "Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

    Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
    Resource Type:
    Others