Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Chen, Bei Jin Keywords Tourism Language Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Polyu oer sim Yes

Others

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Refined Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

The Case of Wuzhen | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results