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Results for: Creator / Instructor Chen, Wenting Keywords Special events -- Management Polyu oer sim Yes Publisher Hong Kong Polytechnic University

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Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:

Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing

Resource Type:

Others

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