PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Chen, Yiqi Keywords Target marketing Language English

Others

RV Travel Marketing Case Study | GreatCase100

This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

Subjects:

Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing Hotels -- Marketing Recreational vehicle camping Target marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.