RV Travel Marketing Case Study | GreatCase100

This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

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  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjEwMA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Yiqi who provided information and insights for this video.