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RV Travel Marketing Case Study | GreatCase100

This study explained how it combined RV travel and camping, popular overseas, to create a brand that focuses on RVs' unique and personalized experience. It also analyzes how to create a new concept of RV travel and its financial benefits.

Details

Author:

Chen, Yiqi
Lin, Pearl

Year:

2023

Language:

English

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:48

Keywords

Hospitality industry -- Marketing
Hotels -- Marketing
Recreational vehicle camping
Target marketing

Remarks

- The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MjEwMA==.html
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Yiqi who provided information and insights for this video.