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Results for: Creator / Instructor Deng, Jing Creator / Instructor Lin, Pearl Keywords Strategic alliances (Business)

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Jiu Longkou Scenic Spot | GreatCase100

The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing

Resource Type:

Others

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