PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Deng, Jing Creator / Instructor Lin, Pearl

Others

Jiu Longkou Scenic Spot | GreatCase100

The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Target marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.