PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Gao, Chuan Resource Type Others

Others

More Than Just Green Tea- West Lake State Guesthouse | GreatCase100

The case of Westlake State Guesthouse demonstrates that through various marketing strategies such as rebranding, VI design, quality control, cross-border cooperation, and starvation marketing, Longjing tea was successfully branded as a luxury brand.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

China -- West Lake Hospitality industry -- Marketing Tourism Hotels -- Marketing

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.