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Results for: Creator / Instructor Huang, Wen Jiao Keywords Social media Publisher Hong Kong Polytechnic University

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Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing

Resource Type:

Others

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