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Results for: Creator / Instructor Huang, Yuhan Hannah Creator / Instructor Lin, Pearl Keywords Family vacations Keywords Hospitality industry -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

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Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

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Hotel, Travel and Tourism

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Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing

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Others

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Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

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