PolyU HK

PolyU OER Portal

PolyU Library

PolyU OER Portal

Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Li, Long Zhou Keywords Tourism Language Chinese

Others

The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100

The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Tourism -- Marketing China -- Beijing Tourism

Resource Type:

Others

Privacy Statement Contact Us Web Accessibility Pao Yue-kong Library, The Hong Kong Polytechnic University. All Rights Reserved.