Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Li, Xin Yi Keywords Festivals -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Publisher Hong Kong Polytechnic University

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Hotel Mooncake Promotion | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results