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Results for: Creator / Instructor Li, Xin Yi Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Tags sim Internal Marketing Year 2023

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Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

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Hotel, Travel and Tourism and Marketing

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Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing

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Hotel Mooncake Promotion | GreatCase100

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