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Results for: Creator / Instructor Lin, Pearl Remove constraint Creator / Instructor: Lin, Pearl Creator / Instructor Chen, Ai Man Remove constraint Creator / Instructor: Chen, Ai Man Publisher Hong Kong Polytechnic University Remove constraint Publisher: Hong Kong Polytechnic University Resource Type Others Remove constraint Resource Type: Others

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    Maofeng Mountain | GreatCase100

    Maofeng Mountain | GreatCase100

    The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Fund raising -- Marketing
    Resource Type:
    Others