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Results for: Creator / Instructor Lin, Pearl Creator / Instructor Ma, Yan Hong Keywords Branding (Marketing) Language Chinese Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Publisher Hong Kong Polytechnic University Resource Type Others

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Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

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Marketing and Hotel, Travel and Tourism

Keywords:

Bring (Marketing) Ice cream ices etc. -- Marketing

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Others

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Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

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