Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
Resource Type:: Others

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Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

Atour Light Hotel | GreatCase100

Holiday Inn Express | GreatCase100

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