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Holiday Inn Express | GreatCase100
The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.
- 0:01:38
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcyNTcyMA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Lin Qun who provided information and insights for this video.