Case Study

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Details

Author:

Lin, Pearl
Lin, Qun

Affiliation:

Hong Kong Polytechnic University

Year:

2023

Language:

Chinese

Publisher:

Hong Kong Polytechnic University

Timing:

0:01:38

Keywords

Hotels -- Marketing
Social media
Hospitality industry -- Marketing
Internet marketing
Branding (Marketing)

Remarks

- The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcyNTcyMA==.html
- The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Lin Qun who provided information and insights for this video.