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Results for: Creator / Instructor Lin, Pearl Keywords China -- Hong Kong Publisher Hong Kong Polytechnic University

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“The Tastes of Hong Kong” Marriott International Hotel Group Accommodation Experience Program | GreatCase100

This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong

Resource Type:

Others
Others

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:

Hotel, Travel and Tourism

Keywords:

China -- Hong Kong Amusement parks -- Marketing

Resource Type:

Others

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