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Results for: Creator / Instructor Lin, Pearl Keywords Hospitality industry -- Marketing Keywords Tourism -- Marketing Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Polyu oer sim Yes

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Huaniao Island Working Holiday | GreatCase100

The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing

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Others
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Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

Subjects:

Hotel, Travel and Tourism

Keywords:

Live streaming Tourism -- Marketing Hospitality industry -- Marketing

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Others

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Huaniao Island Working Holiday | GreatCase100

Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

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