Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

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  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Kung Sze Ching Iris who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4Nzk1MDE1Mg==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.