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Results for: Creator / Instructor Lin, Zhan Yu Keywords COVID-19 (Disease) -- Economic aspect

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Hotel Innovative Product | GreatCase100

The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing

Resource Type:

Others

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