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Hotel Innovative Product | GreatCase100
The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.
- 0:01:55
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Lin Zhan Yu who provided information and insights for this video.
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MTcxOTkwNA==.html