Search OER Collection

ALL

PolyU OER

Internet Resource

Results for: Creator / Instructor Ma, Yan Hong Keywords Branding (Marketing) Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry

Others

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Bring (Marketing) Ice cream ices etc. -- Marketing

Resource Type:

Others

Search OER Collection

ALL

PolyU OER

Internet Resource

Discipline

Subjects

Refined Subjects

Keywords

Resource Type

Creator / Instructor

Affiliation

Year

Language

Used in

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

Search OER Collection

ALL

PolyU OER

Internet Resource

Search Constraints

Search Results