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Results for: Creator / Instructor Shan, Zeren Remove constraint Creator / Instructor: Shan, Zeren Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Remove constraint Used in: HTM534 Managing Marketing in the Hospitality and Tourism Industry Year 2023 Remove constraint Year: 2023

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    Green Cloud Digital Services Promotion | GreatCase100

    Green Cloud Digital Services Promotion | GreatCase100

    Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
    Resource Type:
    Others