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Green Cloud Digital Services Promotion | GreatCase100
Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.
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- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Shan Zeren, who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5OTA1NjMwOA==.html